Nitin Shroff – Product Management & Marketing


I am an accomplished, passionate, metrics-driven Product Manager/Marketer with extensive experience in enterprise software  and SaaS for business applications in communications, collaboration and customer service (CRM).  With proven expertise spanning over 10 years of both outbound and inbound, I have led in-flight solutions as well as solutions from concept to market launch, leading to outstanding success.  My solutions are in use by over 500 enterprises  globally across all different verticals including Financials, Telecommunications providers (Operators/Carriers), Direct Retail, Utilities, Healthcare, and Public Services and have resulted in annual sales of over $40 Million for my employers.  I have earned my MBA and MS in Engineering.

Core Competencies

  • Markets: Enterprise Software and SaaS for business applications in communications, collaboration and customer service. Includes various technology solutions such as Contact Center, CTI, Unified Communications, Multi-channel communications (SMS, Mobile Web, E-mail, Voice), Marketing Automation, Customer Relationship Management, Business Process Management, Software-as-a-Service (SaaS)
  • Market Analysis: Market sizing, evaluating product metrics (market share, unit growth, profitability, etc.), win-loss analysis and product customer satisfaction metrics
  • Product Planning: Business Case, prioritize requirements (Market Requirements Documents – MRDs) and work with cross-functional teams for successful product launch
  • Messaging/Positioning/Pricing: Segment markets and develop unique and optimum positioning/messaging/pricing
  • Marketing Programs: Global Go-to-market planning and execution including sales tools (ROI, case studies, competitive analysis), blogs & cost-effective lead-generation/demand generation campaigns
  • Sales Enablement: Direct sales teams as well as sales channels/partners, competitive analysis, pre-sales support, Web – content, blog, email/newsletter campaigns, Webinars, white papers, presentations, case studies, ROI tools, brochures, data sheets, pricing tools
  • Leverage Cross-functional Teams: Lead and collaborate with product management, engineering, and field marketing to deliver on product, programs, pricing and positioning to achieve market leadership
  • Partnering: Develop partnerships for co-sell, re-sell as well as OEM to optimize product/go-to-market

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